Founded in 2004, its owner enjoys many years of business experience in the optical field. POWER RACE sunglasses have been worn since the beginning of its activity by various cycling champions at international level.
To start for example from the young world champion Peter Sagan back in 2007/08 when he won the World MTB Championship with our Star Fighter sunglasses.
There have been several successful sponsorships in those early years. We mention some per country: CANADA (Team Cascades – team leader at women’s level), GERMANY (the Six days of Munich with Stijn Steels), UNITED STATES OF AMERICA (the prestigious team Fuji-Cliff bar), BELGIUM (Yves Peelman of the Pro Team Predictor Lotto).
2010 and 2011 were years in which we focused on the Italian market with the sponsorship of the Pro Team Colnago CSF Inox. Champions of the caliber of Manuel Belletti, Sacha Modolo, Domenico Pozzovivo, Mattia Gavazzi and Alan Marangoni to name a few with several victories in the Tour of Italy, Giro del Trentino, Tirreno Adriatico and many others.
2016 was the year of the Colombian Miguel Ángel López of Pro Team Astana with victories at the Tour Saint Luis in Argentina and the Tour of Malaysia. Last but not least is the constant sponsoring, over the last few years, of one of the few remaining Italian Professional Team: Pro Team D’Amico. Team of young Italian talents always growing at international level. Today POWER RACE sunglasses are distributed in some twenty countries in the world. In Italy there are about 500 dealers including over a hundred Premium ones.